If you are a visual person like myself, then you have come to the right spot.
Infographics are a visual presentation of data and information that break down big data in order to be easily understood. As humans we inherently like information presented to us in a neat, simple and uniform way. Infographic’s are the perfect way to tell a story in a visually striking way.
My current assignment for one of my last college classes (feels weird to say ‘last’) is to create an infographic. I personally love infographics and power they have to show a compelling story.
I wanted to correlate my infographic to my blogs topic of technology. I wracked my brain trying to find a topic that people would care about and how I could rely on data to persuade my target audience to a solution.
I decided to choose my topic on the effects of electronic waste (e-waste) on todays society. The mass production of electronic devices and the improper disposal of them can release potentially harmful materials causing health risks. E-waste also causes global ecological issues.
To help mitigate the issues relating to e-waste users should have the knowledge on how to properly resell, donate or recycle their electronic devices. An infographic is a fascinating way to visually show the message you are trying to get across.
My target audience for this infographic is anyone who uses technology. I know this is a broad target audience, however in today’s society almost everyone has some sort of technology, so it is valuable to know what options consumers have and shed light on e-waste. To put it in perspective there was a time where households would keep televisions for over a decade and now with constant changes in tech and consumer demand that number is just a couple years (if that).
I have come up with some simple, yet powerful tips on how to create a stunning infographic:
- Find compelling data: As I was researching for my topic on e-waste I aimed to find a simple way to show complicated data in a way that can be understood. One way to successfully do this is to use comparisons. For example on of my data points was: 2016 44.7 metric tons (about 100,000 LB) of e-waste was generated. Equivalent to almost 4,500 Eiffel towers. This comparison puts the data in perspective and ultimately easier for the reader to understand.
- Have a “call to action”: A call to action is the solution for the problem that you have identified and shown in your infographic. A call to action is usually near the end of the infographic to provide the reader with ways that they can get involved to help the issue.
- Keep text to a minimum: Too many words on an infographic takes away from the visual element and can hinder your message. Try and use as much visual representations as possible verse using more words.
- Leave plenty of negative space: An infographic is meant to be easy to follow, therefore you have to strike a balance of data and icons. Too much visuals can make it hard for your audience to distinguish the infographics meaning.
Here is the infographic I created!